VP, Group Account Director

ID
2017-9145
Category
Healthcare Marketing
US-NY-New York
Position Type
Full-Time Salary

Overview

Daggerwing - Recruitment Banner

Daggerwing Health is seeking a VP, Group Account Director with a background in consumer marketing to join our dynamic team in New York. As a collaborative member of several high-profile accounts, you’ll be the key account team leader and senior client service relationship lead for all account activity ranging from campaign development, print, digital, social, and mobile, to CRM and in-office initiatives. The ideal candidate will be passionate about healthcare, dedicated to providing exceptional client service, and have considerable experience in leading a team and mentoring account staff. A superior track record of managing creative and tactical projects within the highly structured and regulated environment of prescription drug marketing to consumers is required. The ideal candidate will have CRM experience, and have worked in categories such as diabetes, biosimilars and oncology.


This position will be based in New York and will require client related travel.


The focus for this role includes:

  1. Continually strengthen the agency’s relationship and reputation with key assigned clients, based on understanding and delivering against specific needs and expectations, as well as bringing innovative thinking to their brands to solve marketing needs
  2. Mentor and strengthen the skills, efficiency, experience level and workplace satisfaction of the account teams, to the benefit of the clients, the agency and the individuals on the account team
  3. Build strong relationships with the entire agency team (creative, project management, etc.) for excellent communication and team chemistry

About the Job

  • Build and maintain positive relationships across key client accounts for planning and delivery – with clients, other agency partners, and media/vendor partners
  • Lead/collaborate in the development of strategic POVs and presentations
  • Develop skills/experiences of team members to increase their knowledge and ability to add value to the agency and clients
  • Demonstrate proactive thinking by anticipating client needs
  • Partner with agency strategy and creative teams to ensure pull-through of client strategies; lead in ensuring best quality for project and creative briefs
  • Oversee active projects to ensure agency best practices/processes are being followed and client satisfaction is high - including account team oversight of managing status updates, production timelines, contact reports and scope/budget changes
  • Maintain a complete working knowledge of assigned disease state categories and product/franchise goals
  • Accurately forecast business projections and staffing requirements
  • Learn and master all proprietary systems, workflows, and processes related to day-today account management
  • Participate in business development efforts as needed

Qualifications

  • Bachelor degree from an accredited 4-year college/ university in advertising, marketing, communications, psychology, public health or similar area; master’s degree a plus
  • 8+ years consumer healthcare agency experience, working with highly regulated brands/categories
  • Consumer launch experience for two or more major pharmaceutical products
  • Experience in healthcare consumer advertising (campaign development, digital, print, video and OPDP submissions)
  • Previous training and experience working with the systems/processes associated with regulatory/med/legal approval for pharma clients Proven ability to manage complex schedules and priorities, all with a focus on meeting key deadlines within client budgets
  • Experience working with a multi-agency team on behalf of the client
  • Strong interpersonal and presentation skills
  • Proven ability to build and maintain lasting relationships with clients, agency team members and external partners
  • Exceptional attention to detail and organizational skills
  • Ability to multi-task in a collaborative environment
  • Strong digital acumen
  • Comprehensive, strategic, and systematic thinker

About Daggerwing

Daggerwing Health, a division of Daggerwing Group, is a fast growing healthcare agency dedicated to improving health outcomes for patients. Patient Experience Design is at the core of our work to proactively engage consumers in a wide range of health and wellness needs.

Daggerwing Health helps clients in pharma, advocacy, hospital systems, device and payer categories to create and launch brands, drive multichannel acquisition and implement innovative, evidence-based programs. Our goal is to help patients get more involved in adhering to treatment and improving their overall health.

For more information, visit www.daggerwinghealth.com

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